In a move, seemingly to counteract Disney’s 4 billion dollar purchase of the entire Marvel library, Warner Bros. Has created DC Entertainment. “The formation of DC Entertainment will help us bring more DC properties across additional platforms to fans around the world,” said Alan Horn, President and COO of Warner Bros. Entertainment.
This specialized arm has been created to efficiently adapt DC properties into Digital properties, TV shows and of course Movies. DC Entertainment will be run by Diane Nelson, a Warner Bros. Veteran and Paul Levitz the hitherto President of DC comics will step down. He will, however, continue within the new outfit and function as Consultant to DC Entertainment, Contributing Editor and writer. Warner Bros. is keen to have him on board as he is credited to have written Wonder Woman, Superman and Batman comic books in the past. “After so many roles at DC, it’s exciting to look forward to focusing on my writing and being able to remain a part of the company I love as it grows into its next stage,” said Levitz.
DC comics was originally founded as National Allied Publications. The name “DC” was derived from its popular Detective Comics series which debuted in December 1936. The series became a sensation when Batman was introduced in May 1939. From the rudimentary DC logo that appeared April 1940 to the current one we see today, the logo and the company have gone though many changes, with DC Entertainment being the latest.