There are some of us who have a passion for music while there are some who aren’t so inclined to remember band and artist names as passionately as some folks do. For the latter, all they would like to do is listen to the top 40 singles that are normally played on the radio, and be done with it.
For the former, of course, who enjoy listening to specific genres of music in particular, one option would be to buy CDs of their favorite bands or artists while the other option would be to purchase music online in the form of iTunes and so on and so forth.
And as the days go by, and with the losing battle of the big six music labels against piracy, it seems pretty clear that in order for these labels to survive they will have to go digital as well. However, there is one domain that has been left unscathed by piracy and the controversy that continues to plague the music world and that is the world of radio, both conventional and internet radio.
While it is known that the internet now offers most options for listeners to tune into, and for free too, it becomes increasingly important that the continued success of Web 2.0 is capitalized on. As for the big labels, their success solely depends on how they tweak their product for a humungous audience.
